There are a lot of ways to promote your books. If you’re reading this and have published any, you’ve probably tried a bunch of them. What I hope you haven’t tried are the following five ways in which people attempt to market their work that are at best ineffective and at worst tank your reputation with your peers, your readers, or both. Let’s dive in.

1 – The Spammer
This one’s pretty obvious. You make a social media account, dress it up with some pretty graphics, and then post ahoy! Post ...