“Globalization versus Terroir” is the title of my first published essay on wine economics. It appeared as a chapter in my 2005 book Globaloney: Unraveling the Myths of Globalization, which was the third in a four-volume series analyzing globalization and its discontents. (See list of books below.)

The wine world has changed a lot in 20 years and my thinking about the wine economy has changed, too, so I thought it would be interesting to re-read that first essay and see what I think about what I ...