This podcast explores the intersection of behavioral economics, organizational change, and strategy execution. Jason Zimmerman, a behavioral economist, discusses his journey from academia to consulting, focusing on creating exponential outcomes in mergers and transformations. He delves into the challenges of implementing strategies, the importance of informal networks, and methods to measure transformation success. The conversation touches on the psychology of change, the role of trust and credibility in influence, and the various types of resistance organizations face during transformations.Key points:1. Informal networks can transmit information 4-5 times faster than formal hierarchies in organizations.2. Successful transformations require addressing both uncertainty and control for employees.