Small things get big, big things get small

In my letter, “On working bigger (or not),” I shared some notes on scale, reduction, and enlargement, including an old theory I have about the web:

Online, big work gets smaller, while smaller work stays the same or gets bigger.


You can use this to your advantage. For most of my career, I have worked essentially in miniature, with almost every image I create happening in a small sketchbook or a page no bigger than a piece of typing paper.


It occurred to me very early on that if you take a litt...


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Published on October 10, 2025 11:38
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