Launch Day was going well. Folks were phoning, texting, and sending us photos about their freshly minted print editions of Minute Men: Execute & Run. Prime members were getting their pre-orders. Others were making new purchases with promises of fast two-day delivery.

And then—BAM!

Not BAM! as in Books-A-Million (which still has copies of MM: E&R in stock and ready to ship), but BAM! as in the sound of Minute Man Max “Jaxx” Jacquez h...