How Not to Write Marketing Copy

🗓️Updated: November 7, 2025How Not to Write Marketing Copy

Say that you were in the market for productivity software. You stumbled across an offering that billed itself as:

How Not to Write Marketing CopyDescription of Anonymous Software Product

Do you understand what you would be purchasing? Would you buy it?

The answer to both questions is probably no.

What software vendor posted this confounding, jargon-laden description of its wares?

Grammarly.

Yes, the very same Grammarly that, from its inception, built its brand on improving others' writing. Here's a screen grab from its March 2018 home page:

How Not to Write Marketing CopyGrammarly Home Page | Source: Internet Archive

Read the following sentence again and be honest:

 •  0 comments  •  flag
Share on Twitter
Published on October 21, 2025 05:48
No comments have been added yet.