The Pew Research Center surveys parents in the US to get information on technology use for children ages 0 to 11. Here are some of the recent findings:

Almost half of the children below the age of 2 regularly use a smartphone. The number is 62% for children ages 3-4, 59% for children ages 5-8, and 67% for children 9-11.

Seventeen percent of the children under 11 have their own smartphone.

Thirty-six percent of the children under 12 interact with voice activated assistants, mainly to listen to music and get information.

As much as 30% of the 9 to 11 year olds use social media.

Takeaways

The age of target audiences is getting younger and younger.If you haven’t been asked to design for very young children, you may be asked before too long.When you design for young children, you have two target audiences—the young children and their parents—because the parents of very young children make the purchase/use decision initially. Make sure you’re designing for both.Test your designs with both children and their parents.