If you want to see an article filled with corporate gobbledygook:

https://finance.yahoo.com/news/wendy-close-hundreds-u-restaurants-175351914.html

Some samples:

--Wendy’s is leveraging former Yum Brands’ CEO Greg Creed’s consulting firm to strengthen its brand positioning and enhance marketing effectiveness.

--In October, the company launched a “needs-based customer segmentation study,”

--“We’re segmenting consumers to make sure we have the most relevant segmentations to drive growth. Then we get into relevance, easy, and distinctive(ness), and the culmination is a brand essence.”

Dearie, dearie me.

comments