Why Managers Avoid Real Feedback at Performance Review Time—and What to Do Instead
—name them with clarity, curiosity, and care.
It’s performance review season. You’ve coached, supported, and planned throughout the year.
And yet, here you are again.
The same pattern continues to appear.
Now you’re staring at their performance review thinking:
Do I really want to bring this up again?
Should I leave it out and focus on the good stuff?
Maybe Q1 will be different…
That right there?
That’s the “Diaper Genie” moment.
It could be tempting to wrap the feedback in the Genie — twist the lid, seal the discomfort, and deliver a performance review that smells… fine on the surface.
But the stink?
It’s still there.
And it’s getting stronger.
Note: If you struggle with having performance feedback conversations, start here to learn our INSPIRE method (quick video).
Why It’s Tempting to Disguise Feedback at Performance Review TimeYou tell yourself:
It’s not that bad.
They’re trying.
I don’t want to demotivate them.
I already gave the feedback—why say it again?
It’s the holidays.
Or you don’t want to face their face.
The disappointment. The defensiveness. Or, the tension that comes with naming something—again.
So instead of reinforcing the message, you…
Soften it.
Bury it.
Or, replace clarity with “professional” phrasing that means absolutely nothing.
And just like that, you’ve twisted the lid and resealed the stink.
What to Do InsteadIf the behavior is still happening, it’s not time to give up.
It’s time to deepen the conversation.
That’s where the A.R.T. Method of Advanced Accountability comes in. It doesn’t replace your previous approach—it builds on it. You’re still leading with:
Connection (This is a relationship, not a write-up.)
Curiosity (Don’t assume you know the “why.”)
Commitment (Name what happens next—together.)
Here’s how A.R.T. works:
A = Action → You gave feedback on the behavior.
R = Repetition → The pattern’s showing up again.
T = Trust → They made a commitment and didn’t follow through.
Ask yourself:
Are you at R or T?
Because what you say next depends on where you are.
This isn’t about a single moment—it’s about a pattern that didn’t shift.
What to say:“I want to circle back to something we’ve discussed. I’m noticing the pattern’s still there, and I’d like to understand what’s getting in the way.”
Then offer clear, recent examples. Neutral. Specific. No drama.
“It showed up in the sprint review, again during the client prep meeting, and once more in the October launch debrief.”
Then: get curious.
“How are you seeing this? What’s making this harder to shift?”
And finally: recommit.
“What would meaningful progress look like by the end of Q1? What do you need from me to support that?”
You’re not repeating the feedback—you’re reinforcing expectations.
And you’re doing it with belief in their ability to step up.
If You’re at Trust: Talk About the Broken CommitmentThey said they’d change.
They didn’t.
Now it’s about follow-through—and your ability to trust what they say.
But don’t switch to judgment.
Stay anchored in connection and concern.
“We’ve had this conversation before, and you made a commitment to shift. But I haven’t seen that happen.”
Then make it real:
“That puts us in a hard spot. Not just because of the issue itself, but because it impacts how much I can trust your follow-through.”
“I want to be someone you can count on—and I want to count on you, too. That’s how we work well together. Right now, that trust needs repair.”
Then reopen the door:
“What do you think is getting in the way? What do you need to move forward—and how can we get back into alignment?”
This is a Trust conversation.
You’re giving them a chance to recommit—or to recognize that something needs to shift more fundamentally.
You might feel like you’re protecting the relationship.
But here’s what’s happening:
The issue continues, unaddressed
The employee gets mixed signals
Your credibility weakens
Other team members notice—and disengage
You set yourself up for another round of Genie temptation next quarter
And just like that, one review becomes a long, slow decline in standards.
If the behavior is still happening, and you’ve already addressed it, this is not the time to twist the lid and reseal the feedback.
This is the moment to:
Reconnect
Get curious
And reset the commitment—clearly and directly
Because the longer you wrap it, the worse it smells.
And your team?
They deserve better than that.
What if it’s your boss giving you diaper genie feedback? See How to Respond to Frusrating or Lazy Performance Appraisal Feedback
If you’re looking to solve problems faster and build high-performing teams. We can help. Contact us to learn more about our leadership development programs and keynotes.
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