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If your online donation process is clunky, confusing, or takes too many clicks — donors notice. And many won’t come back.

Take a few minutes to try your own form as if you are the donor. Is it intuitive? Fast? Mobile-friendly? If not, it’s time for an update. A smooth, simple experience shows respect for your donors’ time — and can make all the difference between a one-time gift and a loyal supporter.

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