How do you think the publishing industry is adapting to the "attention economy," and how do you feel about those shifts? Are books an antidote to shortening attention spans?

From what I've seen, publishing for fiction has not made many strides to deal with the shortening attention spans of a younger generation. In truth, what could they do? Novels are the full-attention span medium of entertainment. More than movies, more than plays, even the 5 hour Shakespeare epics pale in comparison to the ti...