When a Niche Stops Being a Niche

Trailrunning is booming. Ultrarunning is too. Every climb, every forest loop, every alpine switchback feels a little fuller. New faces, new packs, new excitement. The mountains are getting visitors who aren’t just passing through. They’re arriving to stay. And I mean that in both the best and the most complicated ways possible.

Because every boom comes with tension. And change.

(Photo by Stephan Wieser)Trail and Ultrarunning aren’t cool anymore… So What?

It’s a bit l...