Dear Reader,

I write to you from my couch, a place I have written to you one hundred times before. I write to you from humility, a place I find myself stretching in to inhabit with more ease and less shame.

Today I write you the story of changing tech platforms in creative business — nothing short of three times in the past month. Something I would never recommend to any business owner or artist. A story that I hope prevents you from chasing the thing that was right in front of you the whole time.