Lately, it feels like every brand is hopping on the “rebrand” train. New logos. New colors. Fresh taglines. But most of the time, a rebrand isn't what your brand actually needs. A rebrand is visible. It’s fast. It’s exciting and there’s a certain satisfaction in pointing at a shiny new logo and saying, “Look! We’ve changed!” But if your brand story underneath is still unclear, all you’ve done is put a new outfit on the same confusion. The look is different, but the identity? Still the same....