This startup hired a sci-fi novelist to give its AI companions a soul

Startup Portola is treating its AI companions like characters in a novel, complete with lore, emotions, and personal lives. The experiment raises the question: Can fiction make better AI companions?

When Quentin Farmer was getting his startup Portola off the ground, one of the first hires he made was a sci-fi novelist.

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Published on November 30, 2025 11:00
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