Terry here, with our doozy of a question for this week: What is the best money you ever spent on promotion and marketing? Travel for bookstore reading events? Advertising? (If so, where—in a conference program book? Newspaper? Social media? Amazon)? Giveaways? A “discovery” website like BookBub or Fresh Fiction? 


 Promotion is so hit and miss that it hardly seems possible to figure it out. Gone are the days when publishers routinely promoted their authors—maybe by helping pay for an ad or buying...