The title is a quote from renown philosopher Dwayne “The Rock” Johnson, and it tells me everything that is wrong with my writing.

Lee Child knows his role, as does Richard Osmon and the lesser-known Elly Griffiths. They are all successful writers because they know their role: stay true to your Brand.

My brand used to be, I’m a funny guy. I published humorous essays in magazines and newspapers in the States, some of them nationals. And when I moved to the U...