Business is all about processes, frameworks, long emails, meetings, conference calls and spreadsheets that look like a ski slope. Or is it about relationships; all about relationships. Is what we've learned in those straight lined business books really just mechanisms to support and assist relationship building?

Two years ago a colleague met up with me to pick my brains on how he could get more customers. I listed all the normal things he should do until he stopped and asked "How do you get yo...