Being privy to a number of 'board' level discussions, it's clear that those more experienced members of the business community still view social media as something for kids or 'fun' brands like Coca Cola or Virgin. Not 'real' businesses who have to contend with 'real' world issues.

I do my part to remind them that even though these social networks are the Goliaths they are, they are still 'tools' to be used and controlled as opposed to phenomena which we are powerless against. The usual rebutt...