Forgive me the Shakespeare-ness of my title, but my Family Book Club* read Hamlet over the month of January and so it was top of mind.

In all truth (forsooth!) I have been wrestling with this question!

For those of you who don’t know, Substack is the platform where all the cool kids are.

Just kidding! But not entirely…. there are some pretty cool people producing content over there. Substack describes itself as “the home for great culture”. As an aspirational statement, that’s a pretty good one....