It has been said that authors live and die by reviews. Nowadays, in the heat of the self-publishing revolution, this is truer than ever. ePublishing has ushered in the beginnings of a paradigm shift, where readers are becoming the new gatekeepers of the publishing industry. Well, maybe not the gatekeepers—more like the caretakers—as they are definitely more visibly involved in a book’s ranking. Reader reviews such as those on Amazon (and other sites) are becoming true indicators of not only p...