A new client, a new relationship to build, a new brand to research, new ideas, new sketches, new rounds of feedback. That’s why it’s always a highlight when a client’s final words make the whole journey worthwhile.

As an independent designer, it’s important to celebrate the wins — so here’s a testimonial that made my week.

“I originally planned to work with a local designer for the logistical ease of in-person meetings. When that didn’t work out, I reached out to David. I had read his book Identit...