When it comes to established franchises, it is becoming increasingly clear that

Whether we're talking about Marvel, X-Men, Fant-four-stick, Star Wars, Indiana Jones, Halo, Call of Duty and so on. No one cares. Perhaps each of these franchises has metaphorically been milked to a point of the well running dry - or that complacency has set in. The result is that their consumption numbers are a shadow of their highest peaks.

The new Mandrake and Grok is poised to possibly break even if they're lucky ...