It’s 2am, and you can’t sleep. An idea is racing around your brain, bouncing off other ideas, growing and morphing in ways that you’re not entirely sure you’re comfortable with.

Quick. What’s the idea?

What’s the thing that pulls you out of sleep and rides you like a racehorse?

If it’s a fear, something about your family or your job or our current political nightmare, set that answer aside and go back to the beginning of this article to try again.

Got your idea? Good.

What’s the ...