If you work on cross-channel user experience right now, one of the trickiest questions you might get asked is how do you communicate the change in scope to both stakeholders and the design team. What deliverables you use, and how do you structure them. Here's a few comments on one of the most intriguing ideas around, Dan Willis's (@uxcrank) intent paths.

Intents come into two flavors: primary, always represented as being the forward choice for the user, and secondary or alternative, which c...