QUICK TIP #5: CATEGORIZING YOUR BOOK

I’ve been organizing promotional events for a while now, and when sorting through authors’ books to invite or consider inviting, a recurring theme pops up.  I can’t tell what the heck category the books fall into.  To underscore this point, and to affirm that I’m not just some dolt that can’t figure out a book’s category, imagine you walk into a bookstore (you remember what those were like, right?) and the shelves are filled with books.  But, to your dismay, none of the shelves tell you what kind of books you’re looking at.

Now, imagine that, but on a website with millions of products, and hundreds of thousands of books!  Starting to understand the problem now?

My suggestions.  First, don’t hide the ball with readers.  Maybe you’re afraid that if you categorize your book, some readers won’t like your category and won’t buy your book.  Guess what?  That’s a good thing. You want some thriller junkie reading your romance and leaving it a bad review?  Or, you want some 70-year old devotee to steamy romance novels picking up your zombie apocalypse novel by accident?  Nope.

So, put the genre in the title like I’ve done, or place it prominently in your Amazon description.  Remember, the easier you make it for potential readers, the more sales you’re likely to get!