Of course, like you I’m beyond excited! Drained. And overwhelmed with amount of time and energy all of this took to pull off…

However, I’m proud to say that it’s finally here! Massive Action Copywriting is live. Completely new. And as I hope you’ll see, it really is unlike any other copywriting service you (or I) have seen.

Although, I talked much about this whole re-brand process the last few weeks, what I guess I’ve come to realize, is that it’s not so much of a “re-brand” as it is a reinvention.

So what happens to “The Kick Ass Copywriter?”

To be honest with you, as of the moment I’m not quite sure. However, what I will tell you, is that the newsletter, blogs, Facebook and Twitter account will all be coming to you from the brand new site. It will (most likely) not be coming from “The Kick Ass Copywriter” anymore.

When will this start?

Although there’s still a few little tweaks here and there, this should all take place fairly soon. In fact, over the next few days (or weeks).

As some of you have already seen, I have the new Facebook fan page set up (which I would love for you to “like”). The new Tumblr is here. Twitter is reformatted… and just about everything else I can think of was switched over to the new brand.

Why the change?

It’s pretty simple. “Massive Action Copywriting” is a lot more of an accurate representation of who I am today (not who I was yesterday).

An often difficult feat to achieve, it’s taken approximately 4-6 weeks of all of my time and energy for me and the SUPER TALENTED Art Director I partnered with to do this (not including all the previous failed attempts, the new business logo, a new eBook, setting up new business forms, state licensing, etc).

Regardless of all of that craziness, here’s some of the changes you’ll start to see within the new business AND blog:

The business drastically improves.

For the last two years, I’ve tried a lot of different things. Some were a success. Others, were a complete flop. So here’s just a handful of things that I’m looking to improve on and change (at least for now):

I wont be doing anymore “Simple Solutions” packs. In replace, I’m doing a 2hr power session. This will be two (highly focused) hours, one-on-one (over the phone or Skype), after which, you’ll get a recap of our call… as well as a specific set of recommendations and next-steps you’ll need to follow through with. Who it’s for? The person that can’t necessarily afford to hire me to do their entire site, but still needs to get some great results (for the money) with their business.
I’m encompassing a lot of “Creative Direction” beyond just providing copy. What you discover without having any creative direction – someone to help guide most of your creative work – most of everything you hire a Copywriter and a Graphic Designer for, tends to fall flat and…
For more of a detailed list of all the changes I’m doing with Massive Action Copywriting, you can read more about it here.


The blog becomes more of a community.

Incase you haven’t noticed, I love writing but…

To be completely honest with you, some of the participation on the previous blog, hasn’t been that great – most of which I take complete responsibility for. However, to stay relevant and to adapt to the ever changing demands of today’s world, what I’m trying to implement and change with the new blog is:

To not really make this a blog about me, but to make it more about you. And about, “Challenging the ordinary and building your brand.” For that, you’ll need to get more involved in a community like this. Running a debt-free business, I can only do so much. But together? I feel like we can accomplish a LOT! And just incase you don’t know, I’ve met some pretty amazing, people and businesses throughout this blog – which I hope you get a chance to meet as well (and hope they finally might come out of their shell – you know who you are).
To give more. And do better. You can visit the main blog here and see some recent posts that talk about this.
To open up the ability to comment on posts again. As a matter of fact (and tried this a while ago), I’d love to get your thoughts on exactly what it is you’re looking for in a blog like this. Trying this a while back, I found I answered a lot of people’s questions through posts… but I rarely heard back from them – which I’m hoping won’t be the case this time around (but that’s entirely up to you).
To make the blog more of a community, than just a website. As I’m trying to explain, I think we all have so much more in common, but feel as if we barely know you. 

And last but not least…

I wanted to let you know about a new eBook I wrote entitled, “Give More. Do Better. How To Stop Going Big And Start Going Massive.” It’s free (for subscribers to the new blog) and talks a lot about the philosophy of my new business and a TON of other things I learned these past few years – information that I thought was important to share with individuals like you.

I also wanted to take the time to personally thank each and everyone one of you who’s been a part of this crazy transformation and for all your hard work, support and for not quitting on me! There’s been a lot of times we all felt like quitting and throwing in the towel, but I can’t tell you how happy I am that you stepped up to the plate and came through!

Now if I can just get those new business cards, fixed… everything should be fine. LOL.

So that’s it, for now. Can you believe the new site is FINALLY here and we actually got through all of this?