Sometimes all I see is spin. The original raw "message" gets so cropped and air-brushed and re-framed and prefaced that it gets devalued in my mind.

Take for example, Fox News. I don't particularly object to a RIGHT slant on news, but Fox is so blatant about it, that I no longer believe anything they write or say. The moment I see the Fox logo, I close the tab.

Pick your issue, and there are Image Consultants to reposition whichever side you want to land down on, so that polling numbers are on your side or religious groups will back you or it is obvious to ANYONE that only serial killers and rapists would disagree with you.