I am a great believer in the power of Contrast. If everyone else is doing it, why are you doing it? If you must copy someone, emulate some oddball and do it even weirder.

If everyone else is shouting and screaming and jumping up and down in promotional mode…go slow-motion mime.

Others are "Preaching the truth?" Kidnap the truth and chain it in your basement.

Others are knocking on doors? Climb in the window. @hg47