"Buzz Off": How to Destroy a Buzz Marketing Campaign

According to the site BuzzMarketing.com, Buzz Marketing is "capturing attention of consumers and the media to the point where talking about your brand becomes entertaining, fascinating, and newsworthy" or, put more simply, "starting conversations."





Buzz Marketing has become an increasingly popular route to market for many businesses, large and small. Companies recognise that more buying decisions are made because of recommendation and referral than any other factor. The growth of review si...
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Published on May 24, 2010 02:37
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