To me effective marketing is not about mass saturation. My aim is to connect with individuals. It may be about Autism, children, self-esteem, special needs, parenting or any number of common threads that exist within Shine.

My desire in writing Shine was to provide children and adults with an engaging resource which would affirm the values of self-love and self-acceptance. I also hope that Shine will start conversations and give adults an opportunity to share with young children the most important message of all: believe in yourself and anything is possible!

I would prefer one genuine connection than one hundred disingenuous ones.

So, if you read Shine and it resonates with you, then tell someone else. To me that is the best marketing of all!