The value of a Book Signing is not measured in the number of books autographed at the event. Rather, I think, it’s in the ‘who knew’ factor.

“Hey honey, did you see where the library is having a book signing?”

“Our library?”

“Yeah. It’s next Saturday morning.”

“We have an author in Brighton? Who knew?”

Then, when we see that person on the street or read something about him, we think:

“Hey, I’ve heard of him, he’s that author guy.”

Yep, that’s me: Jack, that author guy — maybe you should look me up on Amazon.

Have a great PEG day!