One of my pet peeves is backwards apostrophes, so you could imagine my discomfort when I walked into a store with these signs posted all over. I had to leave the store.

How does a big national chain make an error like this on such a grand scale? You’d think an error like that would jump out at the graphic artist who made the signs. Presumably a big marketing campaign has an approval chain. Did nobody spot the error?

Of course, the real problem is the so-called “smart” quotes feature of most wor...