Awareness
The hardest part, I find, about self-publishing is marketing. For one, I'm not the PR kind of person. I am content facing my computer in solitude without having to interact with anyone on a face-to-face basis. I don't have any marketing experience and I know I am no expert when it comes to selling stuff. In fact I have absolutely zero experience when it comes to that. I haven't tried eBay or any other auction or buy-and-sell stuff. It's just not my cup of tea.
A week after I published my book, on September 17, I had an idea to create a Facebook page to raise awareness that my book exists. My idea was this: to post quotes from the book with a picture serving as a background.
I have thousands of pictures from the travels I've had through the years--from Europe to Asia to North America (where I lived for more than three years)--I've accumulated so many that it's just a matter of sifting through the pictures that I could use for my Facebook page.
So for the nth time, I reread my book and lifted some lines and used those texts in my Facebook page.
The next step I did was to promote my page for at least a week (Sept 17-24) and see how it goes.
Today, September 22 (EST), I've already had 2,200++ likes on my Facebook page. Two more days before my awareness campaign ends and I think the campaign has surpassed the expectation I've set (My goal was to have 1,000 likes within a week.)
I don't know how everything will turn out. But letting people be aware that my book exists is a step in the right direction. I believe that self-published or independent authors have with them the capacity to succeed. This is, after all, the 21st century, where technology is available wherever we are and wherever we go.
A week after I published my book, on September 17, I had an idea to create a Facebook page to raise awareness that my book exists. My idea was this: to post quotes from the book with a picture serving as a background.
I have thousands of pictures from the travels I've had through the years--from Europe to Asia to North America (where I lived for more than three years)--I've accumulated so many that it's just a matter of sifting through the pictures that I could use for my Facebook page.
So for the nth time, I reread my book and lifted some lines and used those texts in my Facebook page.
The next step I did was to promote my page for at least a week (Sept 17-24) and see how it goes.
Today, September 22 (EST), I've already had 2,200++ likes on my Facebook page. Two more days before my awareness campaign ends and I think the campaign has surpassed the expectation I've set (My goal was to have 1,000 likes within a week.)
I don't know how everything will turn out. But letting people be aware that my book exists is a step in the right direction. I believe that self-published or independent authors have with them the capacity to succeed. This is, after all, the 21st century, where technology is available wherever we are and wherever we go.
Published on September 22, 2013 18:25
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Tags:
awareness, campaign, facebook-page, indie-authors, marketing, self-publishing
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Writing Post-its
This is a blog about writing, based on my experiences in making up stuff and trying to make sense of them when I attempt to put ideas into paper.
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