Idea Prep *

*Props to Sasha for these insights on getting straight before getting going.

Focus

At the end of this talk/meeting/email/post/book…

I want people to walk away understanding ________,
having learned ________,
and feeling ________.



Target

Picture the person ( ________ ) that represents those I want to compel…

Would she find this engaging?
How should I say this in a way that connects with her worldview and where she is coming from?
What points would I make, and how would I make them, in a way that would resonate with and move her?”

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