Everyone warns you it’ll happen at some point. You try and brace yourself for it the way you might prepare for a hurricane that’s looming: you gather your supplies, you board up your windows, you make sure you’ve got non-perishable food to see you through until it all passes.

The problem is, there really isn’t a good way to prepare for it. I’m talking about a bad review.

There is no such thing as boarding your windows to keep the storm away. When you put your work out there, you know that the j...