How many times did they tell you a book isn’t judged by its cover?

They lied.

Even though it shouldn’t be like that, the truth is that most of the time people won’t even bother with your blurb. If your cover or title can’t hook their attention and insert some compulsion in their mind to give you a few minutes of their time, then all is lost. I mean it. Some advertising services, like Booksy, will only show title and cover in their promotional e-mails!

An attention-grabbing cover, then. Is that a...