The Mad Men were at the top of the advertising tree, working on accounts like Lotus cars. And how did they make products like these desirable? Easy. Make sure football’s most glamorous player, George Best is snapped confidently posing on the bonnet of one.

Sad Men worked on accounts like Lada cars. And how did they promote Lada’s used car warranty scheme? Easy. Make sure football’s least glamorous player, Bobby Charlton is standing by one of the cars, pointing at the windscreen and looking uncomfortable.