Here’s the most important thing I’ve learned from GR discussions: Up your meds before reading the threads.

Below are some others.

1. Authors shouldn’t comment on reviews.
1a. Authors should comment on reviews.
1b. Authors should comment on reviews, but only on the good ones.
1c. Every review is good, even if it’s bad.

2. Build a platform before writing your book.
2a. Write your book and then build your platform.
2b. Write your book while building your platform.
2c. Platforms don’t matter; write your book.

3. Reviewers who rate books 1 or 2 stars are trolls.
3a. Authors who berate reviewers for rating their books 1 or 2 stars are trolls.
3b. What’s a troll?

4. Reviews are for readers alone, and authors should keep their noses out of it.
4a. Authors can learn from reviews, so they’re for authors too.
4b. Authors are readers. Reviewers are readers. Ergo, authors are reviewers and both of the above are true even though not all reviewers are authors.

5. You must use Twitter and Facebook for marketing.
5a. Twitter and Facebook aren’t useful in the least for marketing.

6. Reviews are absolutely necessary on Amazon.
6a. Reviews can’t be trusted because of sock puppets. (Who didn’t like sock puppets when they were kids? But in this case, they’re evil.)

7. Readers put great stock in reviews.
7a. Readers don’t give a flip about reviews and don’t trust them because of evil sock puppets.

8. Some reviewers will no longer write reviews because of trolls.
8a. All reviewers must write even more reviews to combat trolls (the author variety, which may need to be designated as troll type 1 to distinguish them from troll type 2, the reviewer who dares to gainsay the trolls henceforth to be known as type 1).

9. Trading reviews is verboten.
9a. Authors need reviews and should collect the little devils any way they can, even at the risk of becoming troll type 1.

10. Author interviews are fun and informative.
10a. Author interviews are a waste of time and few people read them. Besides that, they induce brain death.

11. Editing doesn’t matter.
11a. Lack of editing will send readers running from a book faster than a good ol’ boy from a Gay Pride parade.

I can’t say for certain whether these observations are valid or warped and cracked; I’m of two minds.