Having had and been involved with several successful online businesses, I’m very familiar with the blogosphere’s role in promoting and reviewing such things. We get a lot of requests around all these businesses for reviews, features, requests for donations to things, offers to sample our products, any which way you can think of phrasing the getting of something without paying for it, we get them. Thing is, whilst, as I say, we know and love a good reviewer, we very rarely end up responding to...