A Study of Social Media in Higher Education
Instagram from Baylor University feed
Today, A Study of Social Media in Higher Education was published, a collaboration between myself and the team at One on One Marketing that reveals the most powerful universities on social media.
The study is divided into seven categories:
Top overall influencers
Most engaged
Google+
161 schools were analyzed, and the top 20-30 in each category are represented on charts ranking their social media savvy. The goal of this social media report was to analyze the best practices, patterns, and frequency of these top social media schools in order to help guide other institutions of higher education as well as leaders and their social media teams from any industry.
My primary focus was conducting the case studies that are found in each section of the report to pinpoint why particular posts from the schools are powerful. These examples highlight some of the best practices laid out by social media experts like Gary Vaynerchuk, who’s book Jab, Jab, Jab, Right Hook is referenced in the study and is also the book I’m currently using to teach my summer social media course at Armstrong Atlantic State University.
A lot of time and thought went into this study, and I think that the results are inspiring, at times surprising, and useful for any organization that uses social media to connect with their target audiences. The power of social media is on full display here, with the early adopters of each platform reaping the benefits.
I’d love to hear what rankings surprised you, what case study you enjoyed the most, and anything else about A Study of Social Media in Higher Education, so tweet me at @ShawndraRussell and use the hashtag #SocialMediaU.
