It is very interesting that self-publishing is becoming more popular with readers. No longer the realm of struggling first-time authors, famous successful writers, such as Pulitzer Prize-winning playwright and author David Mamet, are making the choice to self-publish rather than go through the large ivory tower publishing houses. During a recent interview in the New York Times, Mr. Mamet expressed that publishing was similar to Hollywood in that nobody markets as they promise too. Marketing i...