It’s been awhile since we’ve talked about Google+. As Facebook loses the interest of many users, Google+ appears to keep growing. For me, the visibility value of time spent on Google+ is far better than the same keystrokes or time on Facebook. From a pure business perspective, you might find that Google+ is the place to be.

Think about your interactions on both platforms. Most people tend to spend a lot of time “talking” to the same people or groups of people on Facebook. What do you do on Google+? It’s not the same is it? Typically, you’re not sharing pictures of your kids and pets. Maybe that’s the secret to increasing your visibility. Go where people don’t know you!

Many of you have developed your Google+ pages but have never really used them. Think about the potential when you interact on a social platform that’s connected to the world’s largest search engine (Google) and the world’s second largest search engine (YouTube). Here’s some tips on how you can build your presence on this interconnected social platform:
Read more »Jim Devitt is the author of the #1 Kindle Bestselling Young Adult novel, The Card. He's also a healthcare consultant specializing in helping healthcare companies and practices develop a social media marketing platform, and maximize cash flow. You can find him posting weekly to Indies Unlimited and occasionally as a contributor on Yahoo!