Amazon made news again yesterday when it unveiled its the Fire phone (read the announcement here). That Amazon has entered the smartphone arena seems fitting for Jeff Bezos’s ego, but I doubt it will make a dent in the iPhone or Android market. But this Fire phone has some scary technology that continues to cement the closed loop of Amazon users: “…a further means of locking consumers into the Amazon ecosystem” by allowing people to snap a photo, or a jacket blurb, or even part of the text on the page and then be taken right that product’s page on Amazon’s website where they can download the book in the store… Read more here!