“Life isn't about finding yourself. Life is about creating yourself.”
― George Bernard Shaw

Couldn't agree more. There isn't a "self" to be found somewhere.
That's not to say that a soul searching is not needed from time to time. A penetrating examination of our motives, convictions, and attitudes is good if we are doing it in order to feel better with ourselves and in our relationships. But in the end of the day I do think that what counts is what I do – my actions are me, for good and for bad. "Creating myself" doesn't mean to become someone like George Bernard Shaw; little daily self-creations are sufficient.
Examples? Please tell me about them… :)