You will not find Weight Watchers calling itself a diet, even though its main focus for you is not only losing weight but eating less calories than your body needs.
 
Many diets try to trick you by not referring to themselves as a diet. They may call themselves a lifestyle change, or they may seem not to focus on weight loss but there site is covered weight loss tools and their plan is usually the same: less calories.
 
A new gimmick diet is out called Eat Like a Woman. Apparently it has nothing to do with eating more calcium or folic acid if you're pregnant. No, it you eat a certain wa- the female way--you too will lose weight and keep it off.(actually it's supposed to be a Mediterranean diet which does have heallth benefits, but not proved to be a long cure for fatness)
 
Except that it's still BS. It's just another fad diet pretending to be something else. Eat Like a Woman's slogan is Never Diet Again. Until you you get to the page about the book where it reveals (Horns playing)

Finally a Diet Designed for You.
 
I would laugh this off at another BS diet, if it wasn't for the name. Women are always told they need to eat less. They are given less calories than men, told to eat less as they get older. And now there is a diet program supposedly tailored just to them.  

I say enjoy food, enjoy how it benefits your body and soul and eat like a human.