I’m kicking off today’s postwith the following question: can you spot the important difference between these two vintage car ads?

Advert #1

Advert #2

I first came across this comparison on a popular sales psychology website [linkbelow], and it got me thinking… how do these kind of (genius) persuasion techniques apply to your career as an author?

As it turns out, they apply big time.

You see, whatever people might say, books – especially ebooks – are cheap. Most self-publishers who sell books on Ki...