Why Most People Don’t Make It
So I had a discussion with a client.
He had just contracted me for marketing consulting.
It wasn’t long into the discussion that I realized that nothing I said would be received or understood well. At first, I thought that maybe my material was too advanced for him.
Then I realized…this crap is basic.
I mean, newborn baby basic.
If he was struggling with these simple concepts…c’mon.
It was gonna be a long drawn out session.
I was about to give up on him, give him a refund and apologize for the inconvenience (you know…the customer is always right foolishness…business politics 101) until it hit me.
Maybe the dude understood what I was saying.
But maybe the dude just didn’t think he could do it.
You see, people can become extremely negative about things they either don’t understand or they don’t think is possible.
Common sense 101.
So I asked him a question.
“How much money do you want to make?” I ask.
“I don’t know,” he replies, “a lot?”
My first thought is, he answered like a question which meant the dude had no clue. He was like a cast on Lost. A bunch of things were happening around him but he couldn’t figure out why.
“You don’t know,” I said as if making a statement.
Clearly sarcasm, but he didn’t get it.
“Well, how much are your total bills monthly?”
“Twenty-five hundred,” he says.
“Well, then, your first goal is to make that.”
He still seemed clueless so I had to interject.
“You want a lot, yes. Making five figures a month is ideal. But…you will never achieve this is if you can’t make twenty-five hundred a month first.”
He grunted.
“I know, let me explain,” I said. “Twenty-five hundred is your recurring debt. If you gain twenty-five hundred recurring income, then you’re not in debt anymore.
Your day job is now only there to grow your 2500 a month into 5000 a month. Now you’re wealthy.”
The light bulb came on. He then realized the concept.
But he still didn’t know how.
Tomorrow I’ll tell you what I told him next.
Stephon “Phon” Rudd
