Giving up: The Sunk Cost Fallacy

  Since it’s a brand new year, I want to talk a little about being a quitter. But I’d rather frame it as change, growth, giving up the old, and embracing the new. It sounds glitzy but really, it still feels like loss, plain and simple. And that’s worth thinking about. Ever wonder why you don’t […]
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Published on January 12, 2015 22:10
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