Kindle readers are a vocal group! Especially on Amazon. There's a lot of misinformation, however. Some are blazingly unhappy that some Kindle books are priced beyond the $9.99 recommended by Amazon. As an indie author with some inside information, I added a post. Here's a taste - followed by the link to the full story.

Amazon would prefer it if no Kindle book sold over $9.99. In fact, they encourage (not just the Big 5 Dinosaurs), but all publishers, to sell between $2.99 and $9.99. Amazon puts their money where their mouth is: they will pay the publisher 70% of the sale, minus about 20 cents for download time (yes, the publisher pays for you to download the book in this scenario), if they will sell between those two magic numbers. 35% if not. I'm no math wiz, but if we do the basics, a publisher selling at $15 nets out $5.25. One selling at $9.99 who has elected the 70% split nets $6.99.

No-brainer! Selling for less makes more!

BUT let's not miss the big picture: what's going on here is WAR between the publishers, who had it all their way for a long, long time, and that upstart Amazon, which has become a mega-monster in its own right, with a great deal of power...

http://amzn.to/bqgBTO